Derivco Brand Refresh.
Derivco was turning 30 and since it’s been established, the same logo has been used. We decided it was time to bring a fresh, modern approach to the logo and launch it for the 30 year birthday. Here is what we came up with…
The Launch
BRAND DEVELOPMENT
Project ICE was born to launch four new brands are ICE Barcelona in 2025 for Derivco. These four new products are Arena+, Core+, Kipem+ and Connect+. With the launch of these four brands we were given the task of creating the brand, brand animations, brand guides and videos show casing the product all within a short deadline. This is what we came up with…
DESIGNERS:
• Ben Richards • Lewis Fordham
DATE: DECEMBER 2024
ANIMATION:
• Lewis Fordham