PRINCIPLES REFRESH
Derivco has 7 core principles, each with a mural design done by a well renowned artist, Gemma O’Brien. Whilst the mural designs were great, we quickly released they can’t be used on certain comms, such as posters and emails etc. so I was tasked to simplify them and make them usable across all comms. This is the concepts I came up with.
DATE: NOVEMBER 2024
CLIENT: DERIVCO
DESIGNERS:
• Lewis Fordham
ANIMATION:
• Lewis Fordham
POSTER DESIGNS
Here are some poster ideas I came up with. My thought process was to make them stand out with a modern twist whilst still incorporating the original identity of each principles. I used the most iconic symbols from each mural and redesigned them in a more simplistic, yet still clearly noticeable way.
MURAL DESIGN
In a similar fashion to the poster design, I wanted to create the murals to still represent the original mural designs but with a more simplistic, modern twist. Each moral incorporates the shapes from each principle in the background whilst highlighting the chosen principles in the centre.
ANIMATION
Here is an example of how an animation can bring all the principles together, linking them and showing how whilst they’re individual principles, they all make one overarching message,