PROJECT ICE
Project ICE was born to launch four new brands are ICE Barcelona in 2025 for Derivco. These four new products are Arena+, Core+, Kipem+ and Connect+. With the launch of these four brands we were given the task of creating the brand, brand animations, brand guides and videos show casing the product all within a short deadline. This is what we came up with…
DATE: DECEMBER 2024
CLIENT: DERIVCO
DESIGNERS:
• Ben Richards • Lewis Fordham • Christian Halderman
ANIMATION:
• Lewis Fordham
ICE LAUNCH VIDEOS
These were the four video that were used to launch each brand at ICE. These were playing on repeat at the stand Derivco had.
ICE STAND
This is the stand design the team came up with for ICE. We had three options for the vertical banners which can be seen, along with the colours used and a mock up of how we wanted it to look.
