WISEL BRAND
Wisel is a brand I created in order to show some further aspects of my skills. I simply rearranged the letters in my name, Lewis, to come up with the name Wisel. From here, I came up with some logo options and developed the options further to create some assets, such as this brand book alongside some mock ups.
DATE: MAY 2025
CLIENT: MY PORTFOLIO
DESIGNERS:
• Lewis Fordham
ANIMATION:
• Lewis Fordham
MOCK UPS
BRAND CONCEPTS
These are four of the other options I developed when coming up with the brand Wisel. I wanted to explore different options for what the placeholder company identity could be to experiment with different styles of logos. For example, a more bold logo for a construction company with hard edges and almost lego like blocks to help convey building, whilst the opposite with software company showing a more modern, soft feel to it.
